Mind Meets Design
Where brain science meets digital experience
I explore the fascinating intersection of psychology, philosophy, and UX design—diving into the "why" behind user behavior, the consciousness that shapes digital experiences, and the human nature principles that create interfaces people actually love to use.
The Paradox of Choice in UX: Why Your Brain Hates Deciding
Most UX articles tell you choice overload kills conversions. But what if the real problem isn't too many options—it's how we fundamentally misunderstand the psychology of choosing itself?