HPE: From Menu-Driven to Intelligent Conversations

Enterprise Systems Conversational AI AI Governance

Reduced agent escalations by 32% by redesigning a rigid menu-based chatbot into a conversational AI system — improving support efficiency and lowering operational support costs.

32%
Fewer Agent Escalations
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HPE: Building Account Visibility from Zero for Enterprise CSM Teams

Enterprise Systems Account Management 0→1 Data Visualization

CSMs went from managing 20+ accounts across dozens of screens to one unified view — 75% fewer clicks, hours saved every week.

50%
Better Visibility Premium Accounts
75%
Fewer Clicks to Related Accounts
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Stealth Startup: An AI Research Tool for High-Stakes Financial Decisions

Fintech 0->1 Product B2B SaaS AI/ML Design

Financial analysts were losing 30 hours a week to manual data parsing. We rebuilt that workflow around AI — cutting extraction time by 85%.

85%
Faster Data Extraction
30%
Reduction in Decision Time.
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Fluidra: A Field Service App Built Around How Technicians Actually Work

B2B IoT Integration Mobile Field Service Design System

Technicians had 40–60 minutes per appointment and an app that buried everything they needed. Redesigned the information architecture around the field — not the system.

40%
Feature Adoption
25%
On-Site Task Efficiency
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Fluidra: Integrating a Rewards Program Into a Live Service Platform

B2B IoT Integration Multi Platform Loyalty Programs Design System

Pool Professionals juggled two separate logins to access rewards and professional tools, wasting time on duplicate workflows and creating frustration with disconnected data.

+30%
User Engagement
+20%
User Retention
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Dashboard of a loyalty rewards program showing account details, rebate earnings, and promotional offers for Backyard Paradise Pool.

H&H: Your Pet's Health Hub in the Palm of Your Hand!

D2C E-Commerce Brand Design Multi Platform

Launch a new smart pet crate brand from scratch, requiring comprehensive website and app design to showcase innovative features and drive pre-orders.

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Screenshot of a website displayed on laptop and smartphones showcasing the first smart pet crate, featuring a woman with her dog and various product details.


Some of my Graphic Design work

  • Stacked vintage suitcases with the caption "I need a vacation..." underneath.
  • A cartoon illustration of dogs with different breeds representing each day of the week, from Monday to Sunday, with the caption "I'm having a ruff week."
  • A line drawing of a cat wearing glasses and a party hat with the text 'purrrty animal' above and below the illustration.
  • A stylized coffee mug with a cute, sleepy face, closed eyes with long eyelashes, pink cheeks, and steam rising from the top. The mug is surrounded by text that reads, "I don't need coffee, coffee needs me."
  • Black background with white text that says 'wink and I'll do the rest'
  • Illustration of a retro-style pink and yellow camper van with a pink surfboard leaning against it, and the word 'California' written below in a cursive font.
  • Cute animated girl with closed eyes and braided hair with pink bows, standing on the beach with arms outstretched, wearing a red and white striped dress, with a large polka-dot bow in her hair, and the words 'Summer Time' written in pink above her, along with two pink hearts and a sailboat in the background.
  • Pattern of white celestial elements including stars, planets, moons, comets, and constellations on a black background.
  • Vintage-style graphic with six palm trees and the text 'Take me to California' in pastel colors.
  • Colorful, decorative drawing of an elephant with intricate patterns, with the elephant's trunk raised and holding a cluster of leaves and flowers with words like 'Happiness,' 'Peace,' 'Love,' and 'Dream' inside them.
  • A minimalist line drawing of a crescent moon with a smiling face, and a cluster of stars and small dots on a dark background.
  • A black and white drawing of a planet with rings, resembling Saturn, with the text "I NEED SOME SPACE" curved above it.
  • A repeating pattern of hand-drawn woodland scenes featuring trees, small houses, foxes, deer, and birds, connected by dotted paths on a light background.
  • Black and white illustrations of various cactus plants on a white background.
  • Vintage-style graphic with palm trees and striped background in pastel colors, featuring the text "Take me to California."
  • Text saying 'You are magic' in brown, textured font on a light beige background.