The UX Designer Who Translates Human Behavior
Hi there! I’m Mehtab Badwal
I turn complex systems into intuitive, human-centered experiences—so people can work with clarity and trust.
Designing enterprise & AI-powered experiences • 6+ years • San Diego
Work
Checkout some selected projects I’ve worked on, which have helped me shape and improve my design skills.
HPE: From Menu-Driven to Intelligent Conversations
Reimagined an enterprise support chatbot from rigid menus to natural conversations—reducing agent escalations by 32% while giving users control, transparency, and trust in AI.
HPE: An enterprise tool to streamline customer success management for complex B2B premium accounts.
CSMs and super users spent significant time navigating between related premium accounts, hindering efficient customer management and limiting visibility into enterprise-wide engagements.
Stealth Startup: A SaaS application to supercharge financial research powered by AI.
Financial analysts spent approximately 30 hours weekly on manual data parsing, hindering timely investment decisions and limiting access to critical market metrics.
Fluidra: A service app streamlining pool professionals’ work.
Service technicians have only 40-60 minutes per pool appointment, but a cluttered app slowed their on-site work by burying critical features under poor information architecture.
My Design Philosophies
🧠 Psychology First Design
Understanding the 'why' behind every user action
I design for the mental models that drive behavior—not just stated user needs.
⚡ Elegant Complexity
Making the complex feel simple
Complex systems can feel simple when they reflect how experts think.
🤝 Collaborative Intelligence
Collective insights create breakthrough experience
The best solutions emerge when diverse perspectives align around users.
🔬 Evidence Based Iteration
One thoughtful iteration at a time
Design decisions are guided by user psychology and behavioral data.
🎯 Strategic Design Leadership
Transforming user insights into competitive advantage
I identify opportunities that shape product strategy and drive measurable impact.
📊 Business Impact Driven
Design decisions that move metrics
Every interface decision is tied to measurable business outcomes.
Also exploring: The intersection of psychology and UX design at Mind Meets Design where I write about human behavior, consciousness, and digital experiences.