Laptop with an online shopping website open on the screen, floating in mid-air with purple lines and geometric shapes around it.

Uvodo needed a website redesign to clarify their product—a service for creating e-commerce websites—since potential customers weren't grasping its essence, leading to a lack of new clients.

Uvodo Redesigning

Role

Product Designer, UX Research, UI Designer

Tools

Colorful abstract shape with five segments: orange on top, purple, blue, and green on the bottom.
Colorful abstract geometric shapes arranged in a symmetrical pattern, resembling a stylized floral or star design with blue, green, pink, and yellow shapes.
Abstract blue geometric shapes with shadows creating a 3D effect.
Orange letters spelling 'Ai' on a dark red background.
Icon of two letters A and e in light purple on a dark blue rounded square background.

Where and When

H&H Solutions, November 2019

🌱 Introduction

The purpose of the project was to redesign Uvodo's website to clearly communicate its core service of providing tools and resources for building and growing e-commerce stores.

By doing so, we aimed to eliminate confusion, enhance user understanding, and ultimately attract new customers to the platform.

View live site

👀 The Problem

“Users were not understanding the essence of Uvodo's product—a service for creating e-commerce websites—which resulted in a lack of new customer acquisition.”

🧩 The Solution

We conducted a detailed analysis of Uvodo's target clients, focusing on their age, goals, and financial status.

Based on this data, we designed a youthful, vibrant website that effectively encouraged potential customers to become partners of the service.

👩🏼‍🎨 Rebranding

The image shows a distorted and glitched screenshot of a webpage or digital document with headings, text elements, and font details with a Coldwave or Vaporwave aesthetic, including bright colors and pixelated text.
A digital color palette and icon set with sections labeled 'Colors,' 'Icons,' and 'Buttons.' The color section displays four purple and black color swatches with hex codes. The icons section includes various line icons for UI and social media. The buttons section shows examples of default, small, and purple buttons.

🧩 Wireframes and Hi-Fidelity

A webpage layout divided into two sections, showcasing website content with placeholder text, images, and icons. The left side features a black and white theme with text blocks, while the right side displays colorful graphics, illustrations, and a mobile device mockup.

🖥️ The Final Design

A website homepage showcasing an e-commerce platform for managing an online store, featuring sections on store management, payment options, customer testimonials, pricing plans, blog articles, and installation support, with colorful graphic illustrations and navigation menus.

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